SEMA Magazine

Stay ahead of industry innovation and performance through in-depth content featuring industry reports and insights, emerging trends and strategies, and interviews with the leading figures driving today’s aftermarket.

SEMA Magazine

RATCHETING UP OUR ADVOCACY

THE 2025 SEMA/PRI ADVOCACY AGENDA • THE ASSOCIATION ANNOUNCES ITS ENGAGEMENT PRIORITIES FOR THE COMING YEAR

new products

CONNECTING WITH ENTHUSIASTS • SEMA+ BUILDS VALUE FOR BUSINESS MEMBERS THROUGH ADVOCACY AND CONSUMER ENGAGEMENT

INSIDE KING OF THE HAMMERS • HOW A “BURNING MAN MEETS DESERT RACING” EVENT BECAME A CULTURAL OASIS FOR OFF-ROADING

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SHOW CHAMPION • REAPPEARING CONTENDERS OUT OF MISSOURI FIND VICTORY IN THE 2024 BATTLE OF THE BUILDERS PRESENTED BY MOTHER’S POLISH

HOT RODDING IN 2025 • FROM OLD FORDS AND TRI-FIVE CHEVYS TO MODERN OEM OFFERINGS, HERE’S WHAT’S (RE)INVIGORATING AN EVER-EVOLVING SEGMENT

FIX IT • TEARING DOWN THE INTERNAL COMPONENTS OF AN AUTOMOTIVE YOUTUBE PHENOMENON

POURING PROFITS • AN EDUCATED CUSTOMER CAN BE AN IDEAL SPOKESMAN, PARTICULARLY WHEN IT COMES TO SELLING FLUIDS USED IN PERFORMANCE APPLICATIONS, SUCH AS OILS, LUBRICANTS AND BRAKE FLUID

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law and order

Google TO WORLD: THESE COOKIES DON’T CRUMBLE • THIRD-PARTY COOKIES GET A REPRIEVE—FOR NOW

NEW SEMA MEMBERS • FROM OCTOBER 1, 2024 TO FEBRUARY 28, 2025

75 YEARS OF BEAUTIFUL ROADSTERS AND MORE

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